Search Engine Optimization

Search Engine Optimization

Search Engine Optimization, also known as SEO is the process of communicating your keywords to search engines. This helps in improving the volume and quality of traffic to your website. It is done through the search results of the targeted keywords from search engines.SEO can target different types of searches like image search, local search or vertical search.

Image Search:- In this type of search engines are specialized in finding images animations etc. Here Images are looked for, using keywords or search phrases to look for information through a set of images.
Local Search:- Here the users look for geographical details like city name, longitude, postal code etc.
Vertical search:- It is a specialized search that focuses on specific content. For example, a video search engine will display the result that is in video format only.

The popularity of the website is based on the high rank of the website and it should rank highly among the search engines. The ranking of the website depends on two major factors, they are, Unique content with pertinent keywords in the body, and link popularity - the number of quality incoming links your Website has.

Other factors like architecture of the site, visibility of the content, underlying code also plays a vital role in determining the ranking of the website.

Search Engine Optimization Service Details

Initial Consultation & Keywords
Our technical staff begins by checking the current status of your Website to ensure that the optimization process will not be encumbered by any unforeseen problems of function. Then, using manual searches as well as custom research software, an optimizer on our staff will take the gathered data and create a list of the most highly trafficked and targeted words in your industry - and consult with you to choose the final keywords.

Content Creation
After a list of keywords has been generated for your Website, it is passed along to our content writers, who create unique content. Using their training and experience, our writers will ensure that your copy utilizes the keywords in accordance with the right densities and marketing of your site. In addition, they will consult you before getting started on your content to be confident that the essence of your Website is not compromised.

Website Redevelopment
Our optimization engineers will work with our copy writers to integrate the optimized content within your Website. Our technicians will redevelop your site to optimally communicate your keywords with search engines. Moreover, all aspects of a Website, including its architecture, Meta tags, alt tags, graphic-text, internal link structure and sub-pages will be modified to be spider friendly and best meet search engine algorithms. The staff of Submit Express is dedicated to maintaining the design integrity and essence of your Website.

Link Development
One of the major variables in attaining high rankings is developing incoming links from other Websites that are well established and have commonality with your Website. As a major part of the service that we offer, link development is absolutely essential to the success of your Website and can be done in various ways. One-way links from Directories and other related sites, Reciprocal Link Exchange with related sites, fee-based directory submissions and targeted link buys are all effective ways of developing quality links in high quantity.

Submission
After the optimization process is complete, we will submit your Website to all the major search engines and directories, including Yahoo, AltaVista, HotBot, AllTheWeb, Google, AOL, iWon and Netscape, MSN, Lycos, Teoma, AskJeeves and DMOZ (Open Directory). In addition to these submissions we add fee based directories such as Yahoo Directory Looksmart, Microsoft Bcentral and several other quality directories which will add to your link popularity. And lastly, if your Website has indexing issues, we will create and submit site maps to both Google and Yahoo via their respective programs.

Reporting
Before we start the optimization process, it is essential for us to run a ranking report to show where your Website ranks with the various search engines. Once this process is complete, we send you the report so you can see the results. Once optimization is complete, we run reports again every 30 days to check on the progress of your Website - you will be updated on these monthly ranking report results via e-mail. In addition to the monthly ranking reports, our staff runs weekly search engine monitoring to verify that your site has not been dropped by any of the major search engines. To ensure your satisfaction, our technicians will periodically call you or e-mail you just to check in, and we also invite you to call our staff anytime with questions.

Pay Per Click (PPC) Campaign

Process & Understanding

Pay per Click campaign is an excellent tool for hosting new websites. This campaign helps new websites earn tremendous revenue within a short span of time as it exponentially increases visitor traffic. This also helps to market the new website quickly. Pay-per-click is a completely controllable, pay-for-performance method of online advertising in search engines and directories such as Google, Yahoo!, MSN and others.

Our Adword PPC Campaign on Day to Day Basis is as follows:

We do a keyword research and find out the best and most appropriate keywords which are best suited to the theme of your website.

We optimize all Adword Tool, whichever is required to get Best Performance or Return on Investment (ROI)

We create and use at least top 100 keywords as per your website advertisement so as to make sure that whenever a user types in any keyword relating to your ad topic, your website is definitely featured.

We create appropriate and excellent Title Descriptions for advertisement campaigns.

We create Different Ad-Campaign and Ad-groups

Optimize Individual Keyword Bid Price as per Quality Score.

We keep on monitoring advertisement campaigns on a daily basis and change the ad campaigns and the keywords whenever required so as to increase the Click through Ratio (CTR) and Return On Investment (ROI).

We create and send weekly reports on the position of CTR and ROI Our aim is to do all the work that is necessary to give a jump start to the slow engine traffic of your website, so that your website is marketed at a very fast pace and reaches the top rank under the sponsored listings as soon as possible.

Create Google Analytics Account to Check LOG analysis on Day to Day Basis.

Optimized Conversion Tracking Tool.

As per Requirement we Optimize Keyword and Placement Targeting Tool.

Other PPC Optimization, if any.

 

Benefits of PPC:

If you have a brand new site with little or no visibility and no link popularity, the pay engines are certainly a way to get started fast while you wait for your standard search engine marketing efforts to kick in and take effect. Pay-per-click engines are ideal for holiday promotions, special sales, or to jump start slow engine traffic. With the pay engines, you have instant visibility in whichever search engines display those results. Your site will get listed in the 1st page under the 'Sponsored Links' column. You choose your rankings, depending on how deep your pocket is. If some of your keywords are not performing, you can choose others. You only pay for clicks to your site, so you can target your traffic by the keywords you choose. You do not have to pay for just an impression of your site to audiences.

With regular optimization efforts, it's sometimes difficult to achieve top rankings you’re in a highly competitive field. With the pay engines, you pay for your rankings, and VOILA! You're there! Purchasing keywords is certainly easier and less time consuming than optimizing your pages. With regular engines, when algorithms (or ranking criteria) change, you can find yourself booted out of your top spot. With the pay engines, as long as you're willing to hand out the cash, you'll be on top. You can target your audience based on the keywords you choose. Most websites have multiple target audiences, so pay-per-click keywords are a way to reach each of those target audiences. Pay-per-click is generally less expensive than traditional advertising media. With pay-per-click engines, you don't have to worry about design strategies that could mean death to a website otherwise.

Many companies would prefer not to manage their own PPC campaigns because, as advertisers compete for search terms, and new advertisers come aboard, bid prices can fluctuate wildly. It's important to manage these fluctuations and changes in your rankings against a solid campaign plan. It is at this juncture where we come in to help you create a solid campaign plan. We take full onus of this work and do it successfully to satisfy our clients. Our objective is to take full responsibility of our client websites and provide our clients full satisfaction.

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